INDIEpIpE is the music marketing site by Jeff Butler. That’s me. I’m an international award winning Advertising Creative Director who has worked with the Marketing Directors, Presidents and Chairs of some of the world’s largest multinationals, including Pepsi, Coke, Kraft, Foster’s Lager, Warner-Lambert, Chesebrough Ponds, Schneiders Foods, Prime Restaurants and Michelina’s Foods.
As a Creative Director I’ve also had the good fortune to work with some giants of the entertainment and music industry like Paul Hogan, Alex Trebek, Zsa Zsa Gabor, Roger Daltrey, Graham Chapman, Tim Curry and The Muscle Shoals Rhythm Section. I’ve even written some songs from which I get a few dollars every year in SOCAN royalties.
I’ve been involved in and watching independent music for a number of years and it has always occurred to me that what many artists need is not the tactics that are laid out in all kinds of blogs that require you to turn marketing into your main profession, but to use some of the ‘secrets’ used by the multinational marketers.
INDIEpIpE is here to explain those secrets in terms that anyone can understand. The bottom line is it will take you a little bit of head scratching and soul searching and hard work to figure out some of the foundations of your marketing when you first sit down to do it. But it will be work that gives you more time in the long run because you are following a well thought out strategy under a system that is proved effective to the tune of billions of dollars every day by the big consumer brands.
If you have any questions or feedback, please let me know using the contact form.
I will get back to you very quickly…the importance of that quick response to inquiries is one of the marketing tips you’ll find on INDIEpIpE.
So get to work figuring out that marketing…so you can really get back to work making that music.