Fonts and your brand and colour

Whether you are putting together the images to reflect you yourself or having a friend or professional do it for you, you want to be able to judge it on a reasonably objective basis. Fonts and colours and images do matter, as you can see here, where I have intentionally put visual messages that conflict with what the music promises to the audience.branding_examples_gone_wrong

Fonts also tell a story. Irony aside – which is a good thing to have when you have established your brand and everyone is in on the joke – Motorhead does not work well in a typeface that is more appropriate for an invitation to a formal wedding, Beyonce doesn’t work with a typeface for an old west saloon and Keith Urban doesn’t work too well as an Irish act.

Select a typeface that is appropriate for you and use it across all of your materials.

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Colours can be interpreted in lots of different ways, but generally these colours are associated with the emotions or attributes written across them. Of course, there are literally an infinite number of colours that can appear – darker, lighter – so use this only as a guide.

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NEXT: Putting your branding into practice

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