Some more matrices

The first matrix that you did was using two aspects of demographics, the factual stuff. It plotted age crossed with sex. This one below has two psychographic aspects plotted against each other, how much the people care about fashion (whatever that may be) and generally where they shop, not necessarily for fashion, but for anything.

Where do you think your audience fits in this matrix? You can put your cursor over the audience image and move it.

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In this matrix, I’ve crossed deoemographics with psychographics. The North West is the factual part about where they live, and the East West is the pychographic about what kinds of foods they like.


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Obviously these are only examples and they might not be useful for you. So build your own matrices. ALl you need is a pen and a piece of paper, or you can download this Matrices Templates with six crosses on it ready to go.

To get ideas for what to put on the axes, you can go back to the Demographics page and the Psychographics page and take something from there.

The reaosn for doing this is to get you thinking about all aspects of who your ideal audience is, who your superfans will be. The beter you think you know that, the easier and more productive your selling and marketing will be. You’ll have a Brand Theme to follow.

SO when you’re ready, you can get started on filling it out.

»» NEXT: Filling out Stage II of  your Brand Theme
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