This is where your branding and marketing strategy starts to merge with your sales.
As we said way back on ‘Why you need marketing‘: Marketing is to selling as plowing is to planting.
The bad news is nobody (well, very few people) are going to see on your facebook or SoundCloud or bandcamp page that you have a new song available and immediately drop everything to go and hear and buy it next second.
The good news is that you now have a consistent brand and message and positioning that you can keep using to remind people that you have a new song available and where you fit in their minds and what you offer them that is valuable to them and also wonderfully you and something only you can provide.
So let’s start the planting and the selling.
First, you need to know the concept of The Sales Funnel