Here are three ways of thinking of Positioning in peoples’ minds. A matrix of Musical Style and Potential Audience, one that combines Instrumentation Complexity and Beat and one that combines Instrument Origin and ‘Feel’ of the music.
You can take any of these or any other two things you can think of and make your own matrix. You don’t have to get this absolutely right, but you do need to have a good feel for where you will fit in people’s perceptions of you and your music.
You probably already have a pretty good idea where you fit, or want to fit, in peoples’ minds. Still, it’s a good idea to visualize it like this and write it down.
The next page has a bunch of suggestions of ways that people might think of music that you can use to build your own matrix. Also, click here for a list of genres and sub genres used by Nielsen SoundScan, the company that tracks music sales in North America. and here for the iTunes genre list
The next part of the equation is the flip side of the coin:
Musical Style and Listening Occasion
Instrumentation and Beat
Instrumentation and ‘Place Feel’